PODCAST
THE CORE INSIGHT
Your instincts about your customers are probably already shaping your decisions. Now it's about knowing whether they're actually right.
Which customers are you truly understanding — and which insights might you be missing entirely?
Join us for a practical, insight-led podcast where Rapido VP Sharavana Kumar pulls back the curtain on how one of India's fastest-growing companies scaled from 4 lakh to 20 lakh daily orders — using market research as their secret weapon.
Big ambitions bring large audiences. Connection is another story entirely.
Customers don't all think, feel, or engage in the same way — and planning for them as one audience risks diluted messaging, inefficient spend, and products that miss the mark entirely.
In this session, Rapido VP Sharavana Kumar reveals why emotional and behavioural insight matters far more than demographics when planning for business growth — and how proper consumer segmentation helps brands make smarter, more confident decisions without rebuilding their entire strategy from scratch.